Something Special or Just get Flowers
Unlike your wife’s birthday, Mother’s Day you will not miss. Why, the marketing world will not allow you to, it’s one of the global marketing events of the year and its getting bigger each year. So what is the business of Mother’s Day, how can your business take a slice of the action and is there room for improvement on the one day in the year that we turn the our focus to the one person who did so much to get us where we are today? (Ohhh… The power of guilt even an introduction about Mother’s Day has to have it)
While in Malaysia the Mother’s Day market is not as big as the USD21 Billion market but it is as equally powerful, a few days before the big day all red roses were sold out in a leading distributor in the Petaling Street area of Kuala Lumpur and forget trying to get a hand bouquet, the only ones available were made of teddy-bears. Several restaurants in many of the capital’s high-end shopping malls are on a reservation only basis and with set menus that are a good amount over a regular meal. Which make people wonder about all the hype around the recent introduction of the GST, no such concerns for a 6% tax during this time.
This is on the domestic consumption level, the question remains how are Malaysian flower producers and other related exporters gearing up for this spike in demand? According to recent research, the total area under cut flowers is estimated to be over 1,218 hectares, out of which 580 hectares are under orchids and 638 hectares are under temperate cut flowers including roses. In terms of number of flower stalks, temperate flowers contribute 71.46% towards the total cut flower production while the remaining 28.54% is from orchids.
The major production areas for temperate cut flowers are in the Cameron Highlands, in Pahang state where the Cameron Highlands Floriculturist Association and the Commercial Orchid Growers’ Association of Malaysia is the heavy hitter. Currently they do not collectively market their produce however there is growing realization of the benefits of such marketing arrangement. In other cases several temperate flower producers have grouped together to form a trading company to deal directly with importers in foreign countries.
Moving forward there is a huge scope for improvement in terms of brand positioning, investment promotion and supply chain management, the spoils will be there for companies who can get it right.
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Upcoming Events
‘A WORKING LUNCH WITH NORDIN’: NATIONWIDE TOUR WITH TOYOTA
MGBF founding chairman Nordin Abdullah and UMW Toyota president Datuk Ravindran K. will delve into the convergence of automotive innovation and environmental sustainability in Penang, Sarawak, Johor and Pahang.
MGBF Roundtable: Digitalisation of the Food and Beverage Industry
Hosted by menumiz™ – an end-to-end restaurant management system – this roundtable will feature a case study presentation and a panel session to discuss the latest digital trends, challenges, and opportunities within the food and beverage sector.
THE SOUTH CHINA SEA: A THREAT OF DISRUPTION FOR BUSINESS?
In this episode of 'A Working Lunch with Nordin', MGBF's founding chairman, Nordin Abdullah, will host this discussion focusing on the biggest threats and opportunities for businesses as we look to manage change in the South China Sea.
FOOD SECURITY IN THE BREACH: INDUSTRIALISATION AND WEAPONISATION
This MGBF Roundtable will focus on regional food security issues and trends in the regional supply chain, and trade regulations and policies, including a new geopolitical tool i.e., weaponisation of supply chains.
MGBF In The News
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The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
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The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
