Taiwan-In the wake of the hot pursuit of the New Southbound Policy by the government of Taiwan, the Bureau of International Trade, Ministry of Economic Affairs commissioned the Commerce Development Research Institute (hereinafter referred to as “CDRI”) this year to launch the “New Southbound Market Innovation Marketing Development Plan — Wow! Taiwan” overseas. The marketing project aims at the youth groups of Malaysia, the Philippines and other ASEAN countries in a series of Internet events.
Tan Vui Chuan, known as the “Talent of Musical Creation” in Malaysia, and S. White, the renowned Asian Drumming Queen, to participate in the filming of a good qualify MV. Round trip tickets for four between Taipei and Kuala Lumpur, Ho Chi Minh, Manila, and New Delhi were offered to attract the youths in these countries to Taiwan to experience the beautiful scenes and taste the exotic products of Taiwan.
“Nature, Beauty, Flash” are the 3 pillars of the theme to promote the products of Taiwan. From music to style, almost 30 kinds of Taiwanese products were interpreted through lively music exclusively customized for Taiwan, including the famous souvenirs of: pineapple cake, egg yolk cake, skincare products of masks and hand cream. These items will enter the minds of the consumers in ASEAN countries through their daily lives.
CDRI has undertaken the study of the markets of ASEAN and India, and discovered that the trendy mode of business opportunity of Taiwan is in the fermentation process in ASEAN countries. As such, showing that Taiwan is a creative item in itself and also has one selling point, including the organic packed foods, snacks with nutritional ingredients, cute and innovative little toys, cosmetics and healthcare products with natural ingredients, which are all hot items that the youths of ASEAN would like to recommend to friends. For further information on Wow! Taiwan, visit the official website at https://www.wowtaiwan.org. For online viewing of MV, visit https://reurl.cc/XXLZOR, or call the New Southbound Market Innovative Marketing Development Project Office at 02-7707-4921.
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Upcoming Events
MGBF founding chairman Nordin Abdullah and UMW Toyota president Datuk Ravindran K. will delve into the convergence of automotive innovation and environmental sustainability in Penang, Sarawak, Johor and Pahang.
Hosted by menumiz™ – an end-to-end restaurant management system – this roundtable will feature a case study presentation and a panel session to discuss the latest digital trends, challenges, and opportunities within the food and beverage sector.
In this episode of 'A Working Lunch with Nordin', MGBF's founding chairman, Nordin Abdullah, will host this discussion focusing on the biggest threats and opportunities for businesses as we look to manage change in the South China Sea.
This MGBF Roundtable will focus on regional food security issues and trends in the regional supply chain, and trade regulations and policies, including a new geopolitical tool i.e., weaponisation of supply chains.
MGBF In The News
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Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
