(From left) Yang BerBahagia Datuk Radzali Bin Hassan, Chairman of the Malaysian Franchise Association (MFA), Mr. Deric Yeo, Director of The Manhattan FISH MARKET, Yang Berhormat Tuan Chong Chieng Jen, Deputy Minister of Domestic Trade and Consumer Affairs, and Mr. Dickson Low, Chief Executive Officer of Revenue Valley Sdn Bhd showcasing the new selection of seafood options from The Manhattan FISH MARKET’s new menu.
PETALING JAYA: Seafood restaurant operator The Manhattan FISH MARKET (MFM) announced their plans to rejuvenate 27 corporate outlets across Malaysia, which started at their Wangsa Walk branch in Kuala Lumpur. Now at their fourth outlet fully revamped, the makeover showcases a refreshed brand look and feel which offers a brighter and more vibrant interior featuring fun lifestyle spaces to encourage diners to linger and enjoy their food together. The fresh new ambiance is complemented by a new menu with delightful new twists here at Sunway Pyramid.
Present at the launch was Yang Berhormat Tuan Chong Chieng Jen, Deputy Minister of Domestic Trade and Consumer Affairs said, “I would like to congratulate MFM on its successful brand refresh. They have been trailblazing the local food and beverage industry and have set a fantastic example for many other local businesses to emulate. I look forward to experiencing the new concept and menu,”.
“This is an exciting time for the MFM, and we are very proud to be rolling out our new brand experience. We are also entering a new phase of our business where we are breaking into the fast casual dining segment and expanding our appeal to a more diverse audience base. We want to appeal to the families as well as our millennials and Gen Z by providing seafood like never before!,” said Dickson Low, Chief Executive Officer of Revenue Valley Sdn Bhd.
MFM has been working hard to deliver the new innovative menu which will offer something for everyone, such as healthier options for the conscious diner, light bites and kids menu for children and families, fish and hand cut chips on grease proof paper for the tactile diner to homemade sauces for the adventurous eaters.
“Our MFM dining experience is centred around young customers, the well-travelled and the digitally savvy. They are adventurous and are willing to try new things and we are all about creating new dining experiences as we want to bring a fun way of eating to our diners by offering a unique dining experience.,” Dickson added.
As a part of the rebrand, MFM is introducing new menu items, including hand-cut chips and six new variants of tartar sauces such as garlic herb, curry tartar, spicy grapefruit tartar, lime tartar, BBQ tartar and spicy tartar to satisfy every taste bud out there.
Amongst The Manhattan FISH MARKET’s popular options is the Manhattan Flaming Seafood Platter.
Taking a step further in showcasing their expertise in seafood, diners can now choose how they want their seafood to be cooked from five different cooking methods whether if it is fried, poached, grilled, baked or flamed. Their signature Fish ‘N Chips will be served on grease proof paper, creating a new and fun way of eating.
Being seafood experts, innovation is nothing new to the brand. Recently, MFM added an interesting twist to the traditional fish and chips batter by introducing new flavours such as cream cracker crusted, cookie crusted and Mamee crusted batter.
Since its launch in Malaysia more than 17 years ago, MFM has built its reputation in the market by serving up a storm with its wide variety of American-style seafood dishes, in a warm and casual dining environment. The brand draws its inspiration from the reputable Fulton Fish Market in Manhattan, New York which was once located below the iconic Brooklyn Bridge.
MFM will also be offering a Syoking Seafood Deal beginning 19 till 23 August 2019, which will offer customers a great deal starting from below RM10.
Reported by Vinietha Veloo
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