French luxury perfume house Fragrance Du Bois has announced the next stage of its development as a global brand, by entering into a supply agreement with new skincare and accessories company, Oud Essentials™
Oud Essentials’ product range
Over the next three years, Fragrance Du Bois will be supplying in the region of US$50 million’s worth of its signature pure Oud oil, along with its anti-ageing and wellness products, to another unique and innovative brand that is aiming to ‘change the face of skincare’.
Fragrance Du Bois’ 100% pure, natural and sustainable Oud oil and wood chips.
Fragrance Du Bois’ 100% pure, natural and sustainable Oud oil and wood chips.
Fragrance Du Bois and Oud Essentials have entered into a 15-year, rolling, exclusive supply and manufacturing agreement that further enhances the ethos of vertical integration that has become such a key component in an industry-leading business model.
Although relatively new to the multi-billion-dollar world of international perfumery, Fragrance Du Bois has garnered a legion of devotees in a very short space of time, and is now lending its considerable expertise to another original and distinctive brand that carries the same DNA: the desire to create innovative products for discerning, conscious consumers.
With initial production of its unique and ground-breaking products in Switzerland, the UK, Singapore and Malaysia, Oud Essentials will be taking delivery of US$8 million in merchandise in July 2017.
The brainchild of galenic pharmacist, Jean-Marc Dufat, Oud Essentials™ is now producing a range of skincare products and accessories that for the first time in history will contain 100% pure, organic, sustainably sourced and ethically produced Oud — the magical and mystical substance that lies at the very heart of Fragrance Du Bois’ signature creations.
Oud has been revered by countless cultures, civilisations and religions for millennia, and for the last five years, Fragrance Du Bois’ Scientific Advisory Board has been looking into its multifarious uses and efficacies. When, in 2015, Jean-Marc Dufat suggested a collaboration that would involve Oud being utilised in the world of skincare for the very first time, Fragrance Du Bois was delighted to put the full weight of its research and development resources in the UK, Singapore, France and Switzerland into evolving the new brand.
Oud Essentials’ product range
Oud Essentials’ product range
Sourced from the same sustainable supply chain from which Fragrance Du Bois obtains its superb quality Oud, Oud Essentials™ — ‘The Real Oud Company’ – will boast much the same mantra that is resonating with consumers and Oud aficionados around the world: ‘Luxury with a Conscience’.
Oud Essentials’ range of products will include serums, and creams that are suitable for all skin conditions and all ages, and a revolutionary Dual-Phase Oil that combines the very best of aqueous and oil-based formulations for remarkable results. Oud itself has been proven to be rich in antioxidants that help in the process of anti-ageing, and in combination with other high-quality ingredients, the result has been a range of products that will set the world of skincare abuzz.
With known provenance and sustainability being indissoluble core values for both Fragrance Du Bois and Oud Essentials, the 15-year supply agreement between the two companies bodes well for the ever-expanding coterie of consumers who value superb quality products as much as they appreciate where they come from, as well as by whom and how they are made.
Notes for Editors:
For further information, please contact:
Marine Adenin
Country Manager, Europe
Tel: +41 228 199 427
Email: marine.adenin@fragrancedubois.com
About Fragrance Du Bois
Fragrance Du Bois is a niche, luxury perfume house born from the richest essences of nature, crafted by fifth generation perfumers, from the 17th century French traditions of Grasse. At the heart of all Fragrance Du Bois’ creations is its signature Oud that exudes the ultimate in luxury, being both distinctive and unique. All the Oud used by Fragrance Du Bois is produced on its own sustainably managed plantations, and is guaranteed to be ethically and sustainably sourced.
About Oud Essentials
A new brand, a new face, and a new name in the global skincare industry, Oud Essentials enhances the remarkable properties and qualities of agarwood and Oud in a range of products that are designed to be part of a skincare regimen and an approach to a healthy lifestyle that embraces a story thousands of years in the making.
All the Oud used in the Oud Essentials range of products is sustainably sourced, ethically produced and has full approval and certification from CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora).
SOURCE Fragrance Du Bois
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