Findings from agoda’s Travel and Tech Study have revealed that Malaysian millennials travel to experience their own national culture, especially to explore their country’s rich and diverse cuisines and natural landscapes.
|
#
|
Travel Experience
|
Preference
|
|
1
|
Food and Dining
|
77%
|
|
2
|
Nature and Scenery
|
73%
|
|
3
|
Local Culture or Lifestyle
|
67%
|
Love of Food Drives Demand for Domestic Travel in Malaysia
Domestic travel in Malaysia surged by an additional 10 million visits in 2016[1]. With 77% of Malaysia’stravelers identifying food and dining as a preferred holiday experience, Malaysia’s entrenched foodie culture plays a key role.
This was evident in the ranking of the top three destinations for Malaysia’s travellers, which included Kuala Lumpur, Penang and Malacca – all known for their famous local cuisines, such as Penang Laksa and Malacca Chicken Rice Balls, as well as their access to international dining options.
|
#
|
Top Destinations
|
|
1
|
Kuala Lumpur, Malaysia
|
|
2
|
Penang, Malaysia
|
|
3
|
Malacca, Malaysia
|
|
4
|
Johor Bahru, Malaysia
|
|
5
|
Kota Kinabalu, Malaysia
|
|
6
|
Bangkok, Thailand
|
|
7
|
Ipoh, Malaysia
|
|
8
|
Cameron Highlands, Malaysia
|
|
9
|
Kuching, Malaysia
|
|
10
|
Langkawi, Malaysia
|
Apart from food, 73% of travellers from Malaysia also looked for scenic getaways, the second most important factor in making their holiday decisions – evident from top destinations such as Penang, Malacca, and Kota Kinabalu. Also ranking highly, 67% of travellers wished to explore the diverse culture and lifestyle offered in Malaysia.
Andrew Edwards, agoda’s Global Director for Brand and Communications said: “The growth of domestic travel shows that Malaysian millennial’s are re-discovering their own national heritage. Anyone who has eaten in Malaysia knows how great the food is but what stands out is the fact that they are getting off the beaten track to experience their country’s scenery and local cultures — this is what separates millennialsfrom older travelers.”
Love of Food Drives Demand for Domestic Travel in Malaysia
About the research
The quantitative online survey was commissioned by agoda, with responses from 1,024 Malaysian respondents aged 18-64. Data was collated between 27 February and 17 April 2017. The top ranked destination data is based on agoda’s own booking data from January through August 2017.
About agoda
agoda (Nasdaq:PCLN) is one of the world’s fastest-growing online travel booking platforms. agoda is committed to delivering the best holidays, at the best prices. With a network of over one million accommodation properties, including apartments, villas, homes, and hotels backed by over 15 million real traveler reviews, agoda helps other travelers find and explore new experiences in new destinations. Established in 2005, the start-up quickly expanded in Asia and was acquired in 2007 by the Priceline Group — the world’s largest seller of rooms online. agoda is headquartered in Singapore, with offices in major cities across over 30 countries.
For media inquiries, please contact:
Matthew de Bakker
Mutant Communications
matthew@mutant.com.sg
Lina Marican
Mutant Communications
lina@mutant.com.sg
Photo – https://photos.prnasia.com/prnh/20171010/1962045-2-a
Photo – https://photos.prnasia.com/prnh/20171010/1962045-2-b
SOURCE Agoda
Services
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
MGBF founding chairman Nordin Abdullah and UMW Toyota president Datuk Ravindran K. will delve into the convergence of automotive innovation and environmental sustainability in Penang, Sarawak, Johor and Pahang.
Hosted by menumiz™ – an end-to-end restaurant management system – this roundtable will feature a case study presentation and a panel session to discuss the latest digital trends, challenges, and opportunities within the food and beverage sector.
In this episode of 'A Working Lunch with Nordin', MGBF's founding chairman, Nordin Abdullah, will host this discussion focusing on the biggest threats and opportunities for businesses as we look to manage change in the South China Sea.
This MGBF Roundtable will focus on regional food security issues and trends in the regional supply chain, and trade regulations and policies, including a new geopolitical tool i.e., weaponisation of supply chains.
MGBF In The News
Planet QEOS, KIS BlOCNG San Bhd, and the Sarawak Land Consolidation and Rehabilitation Authority (SALCRA) have officially signed a tripartite memorandum of understanding (MoU) to establish a collaborative framework aimed at producing bio-hydrogen via the Steam Biomethane Reforming (SBMR) Process. The MoU was signed by Planet QEOS executive chairman Dino […]
Planet QEOS and China Machinery Engineering Corporation (CMEC) are interested in investing RM10 billion to co-develop advanced Megawatt peak (MWp) agrovoltaic in Baram, to further boost Sarawak’s green energy initiative and food security. Sarawak Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg was briefed on Friday by both the […]
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
