FHA-Food & Beverage will see the launch of its first-ever FHA Ultimate Meat Challenge in 2024!
- Singapore’s biggest F&B trade show has set its dates for 23-26 April 2024, with an expected attendance of 60,000 and 70 international pavilions from 50 countries.
- Experience the best of Germany as FHA-Food & Beverage 2024 chosen Country of Honour.
- FHA-Food & Beverage will see the launch of its first-ever FHA Ultimate Meat Challenge in 2024!
SINGAPORE – Media OutReach Newswire – 5 March 2024 – FHA-Food & Beverage, Singapore’s biggest food and beverage trade show, has marked the dates of 23-26 April for its 2024 edition, readying itself to become the ultimate one-stop platform for Asia’s F&B professionals and industry leaders.
FHA-Food & Beverage 2023
It will return across four days at the Singapore EXPO, spanning across 65,000 square meters with 70 international pavilions. It also anticipates the participation of over 1,500 exhibitors from 50 countries and regions, with expected attendance of 60,000 attendees.
Germany, The Country of Honour
Germany and Singapore maintain strong bilateral relations, acknowledging each other as pivotal allies in their respective regions, especially with the strategic signing of the Joint Declaration in 2022. The emphasis on sustainability and free trade in the signing reflects a commitment to shared values and goals and the achievement of surpassing one billion euros in German food and drinks exports to Southeast Asian countries, with Singapore as one of the key players, underscores the success of this economic collaboration.
This year, in joint collaboration with The German Federal Ministry of Food and Agriculture, FHA-Food & Beverage has appointed Germany as the Country of Honour, where 37 exhibitors will be present within the Germany Pavilion, making it a substantial and historically biggest German participation. Attendees will have the exclusive opportunity to immerse themselves in activities like the “German Day” presentations, wine-food pairings, and cooking shows.
First-ever Meat Competition at FHA-Food & Beverage
The volume of sales of meat in Singapore is projected to reach 502,400 tonnes[1] in 2026 from 411,100 tonnes in 2021. In response to this growth trend, FHA-Food & Beverage will be launching its inaugural meat competition, sponsored by the Meat & Livestock Australia, where professional butchers and chefs can come together to challenge their craftsmanship and creative usage of beef and lamb. The competition will take place on the 24th & 25th April, and it aims to provide consumer education as well as cooking ideas to promote beef and lamb consumption.
Nurturing Creative Spirits of Young Talents and Brewers Alike
Back for a second installment, the FHA Beer Awards 2024 seeks to showcase diversity and creativity of today’s brewing scene. Participants will be judged across 10 categories and winners of each category proceeding to participate in the Best of Show round.
Also in the second edition is Young Talents Escoffier – Singapore Selection. This competition serves as a platform for individuals under the age of 25 to showcase their culinary expertise.
For the first time at FHA-Food & Beverage, participants will receive accreditation from a distinguished panel of Michelin chefs in two categories: the Kitchen Category, featuring renowned chefs such as Emmanuel Stroobant of 2 Michelin Star Saint Pierre, Jeremy Gillon of 1 Michelin Star JAG, and more; and the Service Category, which includes awarded sommeliers and wine professionals on the judging board.
FHA-Food & Beverage: Ultimate One-Stop Platform
FHA-Food & Beverage 2024 will meet attendees with 12 core segments. From gastronomic innovations to sustainable practices, these segments provide a comprehensive and enriching experience that caters to the diverse needs and interests of culinary enthusiasts and experts alike.
“We are thrilled to host FHA-Food & Beverage 2024 again in Singapore, Asia’s most international F&B event. Over the years, we’ve witnessed its growth into the foremost international food trade fair, showcasing Singapore’s culinary diversity at the heart of the global food expert community. With a 46-year strong track record, FHA remains the key business event for international suppliers to connect with buyers in Asia and beyond, adapting to evolving trends,” states Ms. Janice Lee, Event Director – Food, Hong Kong & Singapore, Informa Markets.
For press kit, kindly refer here: https://bit.ly/FhaFB2024
Hashtag: #FHA
The issuer is solely responsible for the content of this announcement.
About FHA-Food & Beverage
The platform of choice for industry professionals, including distributors, importers, manufacturers, and retailers from Asia to see and source for high quality, new-to-market drinks, fresh produce, services across these key profiles – Food & Beverage and Food Technology. Majority of exhibitors participating in FHA-Food & Beverage are renowned manufacturers and brands hailing from 70 countries and regions.
For more information, please visit 
https://fhafnb.com/
Socials: 
Facebook | 
LinkedIn | 
Instagram | 
YouTube | FHA Insider – #FHA
About ProWine Singapore
The largest of its kind in Southeast Asia, ProWine Singapore, jointly organised by Informa Markets and Messe Düsseldorf Asia, will feature a wide representation of international wine and spirit labels, an extensive scope of solutions and concepts for the region’s diverse consumer markets, as well as specialised masterclasses and seminars by industry speakers.
For more information, please visit https://www.prowine-singapore.com/
About Informa Markets
FHA-Food & Beverage is organised by Informa Markets, a division of Informa plc. Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to- face exhibitions, targeted digital services and actionable data solutions.
We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology, and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.
For more information, please visit www.informamarkets.com.
Services
STAKEHOLDER ENGAGEMENT
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
BUSINESS INTELLIGENCE
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
GOVERNMENT RELATIONS
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
BUSINESS & BROADER MARKET ACCESS
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
‘A WORKING LUNCH WITH NORDIN’: NATIONWIDE TOUR WITH TOYOTA
MGBF founding chairman Nordin Abdullah and UMW Toyota president Datuk Ravindran K. will delve into the convergence of automotive innovation and environmental sustainability in Penang, Sarawak, Johor and Pahang.
MGBF Roundtable: Digitalisation of the Food and Beverage Industry
Hosted by menumiz™ – an end-to-end restaurant management system – this roundtable will feature a case study presentation and a panel session to discuss the latest digital trends, challenges, and opportunities within the food and beverage sector.
THE SOUTH CHINA SEA: A THREAT OF DISRUPTION FOR BUSINESS?
In this episode of 'A Working Lunch with Nordin', MGBF's founding chairman, Nordin Abdullah, will host this discussion focusing on the biggest threats and opportunities for businesses as we look to manage change in the South China Sea.
FOOD SECURITY IN THE BREACH: INDUSTRIALISATION AND WEAPONISATION
This MGBF Roundtable will focus on regional food security issues and trends in the regional supply chain, and trade regulations and policies, including a new geopolitical tool i.e., weaponisation of supply chains.
MGBF In The News
Planet QEOS, KIS BlOCNG San Bhd, and the Sarawak Land Consolidation and Rehabilitation Authority (SALCRA) have officially signed a tripartite memorandum of understanding (MoU) to establish a collaborative framework aimed at producing bio-hydrogen via the Steam Biomethane Reforming (SBMR) Process. The MoU was signed by Planet QEOS executive chairman Dino […]
Planet QEOS and China Machinery Engineering Corporation (CMEC) are interested in investing RM10 billion to co-develop advanced Megawatt peak (MWp) agrovoltaic in Baram, to further boost Sarawak’s green energy initiative and food security. Sarawak Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg was briefed on Friday by both the […]
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
