TAIPEI, TAIWAN –
Media OutReach – 21 November 2023 –
Appier, a leading software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power digital marketing decision-making, has revealed the essential marketing objectives crucial for businesses navigating today’s volatile global economic environment. The company has pioneered a comprehensive AI marketing assistant, designed to optimize efficiency across five critical domains. These include automated advertising material generation, seamless data integration for insights, streamlined customer journey planning, enhanced capture of interactive sales opportunities, and fortified conversational marketing strategies.
Appier is dedicated to translating AI into tangible returns on investment through the power of software intelligence. Over the past four years, the company’s product portfolio and market presence have seen continuous expansion, driving remarkable operational growth. With revenue growth surpassing fourfold in just five years, Appier remains at the forefront of innovation, leveraging generative AI’s creative prowess and decision-making AI’s capabilities to fortify its competitive edge.
Amidst rising inflation, consumers are increasingly cautious in their spending choices. To capture consumer attention during this inflationary era, leveraging AI to enhance the digital advertising and marketing experience emerges as the key to success. Notably, generative AI currently holds a modest 3% share of the global digital marketing market. According to MarketResearch.biz, the adoption of generative AI in digital marketing could potentially reach a global market value of $19.5 billion by 2032, boasting an impressive average annual growth rate (CAGR) exceeding 29%. This underscores the significant growth potential of generative AI.
Businesses that seize the opportunity to harness generative AI to boost productivity, coupled with the predictive power of AI to ensure a return on investment, can secure a competitive edge and bolster brand resilience.
Appier also underscores the profound impact and emerging possibilities presented by generative AI. AI has ushered in a genuine computer era, propelling global enterprises beyond the realm of digital transformation and into an era powered by AI. The ascendancy of generative AI has not only revolutionized white-collar work but has also redefined the approach taken by marketers in crafting advertisements, shaping marketing content, and engaging in conversational commerce. Faced with this paradigm shift, businesses can embark on this journey by prioritizing relevant tasks, forming cross-functional teams, conducting small-scale trials, identifying models tailored to their organizations, and efficiently harnessing external resources. Beginning in the fields of advertising and marketing, they can optimize operational efficiency and extend the use of AI for broader business decision-making.
Dr. Chih-han Yu, CEO, and Co-founder of Appier, shares this vision – “Appier consistently aligns with our clients, prioritizing a customer-centric ethos. Our team of domain experts spearheads innovative solutions, providing customers with the industry’s most advanced AI technology, fortified by our proprietary technology and expanded services. We facilitate real-time data visualization, significantly reducing the time from data acquisition to actionable insights. This empowers our clients to develop cutting-edge AI models using their exclusive data, ultimately enhancing their brand’s sustained competitiveness. Through the utilization of generative AI technology, we continuously elevate advertising and marketing outcomes, seamlessly integrating decision-making AI with domain expertise, effectively realizing our mission of ‘Making AI easy by making software intelligent.”
Amid the ongoing economic volatility, Appier is actively creating a comprehensive AI marketing assistant for businesses. The primary goal is to enhance efficiency across five critical objectives:
1. Automatically generating advertising materials Digital advertising is a multifaceted domain that demands significant attention from marketers. It involves monitoring material performance, refreshing content, and creating seasonal visuals. Appier’s marketing material generation instructions simplify this process using basic product images and audience profiles. Generative AI swiftly produces multiple sets of advertising materials that align with the audience and season. For instance, in the context of a food delivery app, Appier automates the creation of tailored advertising materials by considering business or product specifics, weather conditions, and audience interests. Real-time tracking enables the AI model to predict and generate similar materials, consistently enhancing advertising effectiveness.
2. Data integration for insights Unifying fragmented data across diverse marketing channels and swiftly extracting valuable insights has long posed a challenge for businesses and marketers. Appier’s AI customer data platform offers a seamless solution by effortlessly consolidating data from various origins, encompassing online and offline sales data, user interactions across web and app marketing channels, and external system data. Once integrated, the platform creates a comprehensive 360-degree user profile, delivering clear insights into the user’s journey at every interaction point. This real-time analysis allows for proactive exploration of potential customer needs.
3. Automated customer journey planning Appier’s Co-pilot, driven by generative AI technology, takes the initiative to recommend customer journeys, streamlining work processes for marketers. To benefit from this feature, marketers simply need to outline their marketing needs, for example, “Assist in devising a new product promotion campaign, including step-by-step delivery of product details, features, and early bird offers.” Generative AI can then promptly generate a user journey based on these guidelines, significantly reducing the time spent on the manual setup of each marketing stage. This in turn enables marketers to concentrate on the broader aspects of brand strategy planning.
4. Capturing interactive sales opportunities Each moment a customer engages with a website holds significant sales potential. Appier’s AI models swiftly identify a customer’s purchase intent and sensitivity to pricing, drawing insights from their collected user behavior data. Subsequently, it provides personalized product recommendations to streamline the purchasing process. For instance, when the system detects a price-sensitive customer, it may offer discounts to encourage them to finalize the purchase. On the other hand, for less price-sensitive customers, it can proactively suggest premium products or product bundles, thereby enhancing the average order value.
5. Strengthening interactive conversational marketing Appier’s conversational marketing platform operates in real-time, employing company-provided document data, including product specifics and FAQs, to educate AI models. This training results in contextually relevant dialogue content, ensuring more precise responses and elevating customer satisfaction. Furthermore, Appier’s AI Click Optimization feature is tailored to segment-specific communication. It leverages analysis of past push notification records, user behavior, and preferences to target messages toward users with a higher likelihood of engagement. This not only saves businesses costs but also prevents the delivery of irrelevant messages to disinterested users.
In the face of unpredictable economic conditions, Appier’s harmonious blend of generative AI’s creativity and decision-making AI’s prowess plays a pivotal role in enabling brands to harness sales opportunities in various marketing scenarios. This, in turn, elevates the brand’s distinctiveness, which holds particular significance in an uncertain economic climate.
Hashtag: #Appier #GenerativeAI #marketing #artificialintelligence #martech
https://www.appier.com/en/
https://www.linkedin.com/company/appier/The issuer is solely responsible for the content of this announcement.
About Appier
Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe, and US, and is listed on the Tokyo Stock Exchange. Visit
www.appier.com for more information about Appier and its applications of generative AI.
Services
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
MGBF founding chairman Nordin Abdullah and UMW Toyota president Datuk Ravindran K. will delve into the convergence of automotive innovation and environmental sustainability in Penang, Sarawak, Johor and Pahang.
Hosted by menumiz™ – an end-to-end restaurant management system – this roundtable will feature a case study presentation and a panel session to discuss the latest digital trends, challenges, and opportunities within the food and beverage sector.
In this episode of 'A Working Lunch with Nordin', MGBF's founding chairman, Nordin Abdullah, will host this discussion focusing on the biggest threats and opportunities for businesses as we look to manage change in the South China Sea.
This MGBF Roundtable will focus on regional food security issues and trends in the regional supply chain, and trade regulations and policies, including a new geopolitical tool i.e., weaponisation of supply chains.
MGBF In The News
Planet QEOS, KIS BlOCNG San Bhd, and the Sarawak Land Consolidation and Rehabilitation Authority (SALCRA) have officially signed a tripartite memorandum of understanding (MoU) to establish a collaborative framework aimed at producing bio-hydrogen via the Steam Biomethane Reforming (SBMR) Process. The MoU was signed by Planet QEOS executive chairman Dino […]
Planet QEOS and China Machinery Engineering Corporation (CMEC) are interested in investing RM10 billion to co-develop advanced Megawatt peak (MWp) agrovoltaic in Baram, to further boost Sarawak’s green energy initiative and food security. Sarawak Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg was briefed on Friday by both the […]
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]